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Adidas Black Friday 2026 prediction

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Prediction

'Up to 50% off' 1,000s of items, boosting to 'up to 60% off'

🗓️ Predicted from Tuesday 17 November (up to 50% off), then from Friday 27 November for up to 60% off, till Monday 30 November

If the last two years are anything to go by, we'll initially see up to 50% off 1,000s of items for members of Adidas* adiClub (its free loyalty scheme). On Black Friday itself, the sale is likely to open up to all, and discounts could increase to as much as 60% off. Joining adiClub gives you first pick of sale stock, but if you're willing to risk items selling out, waiting until Black Friday could mean bigger discounts.

In 2025, the typical discount we spotted was 36% off and the maximum was 60% off.

GO TO ADIDAS

Expired

Across 1,000s of women's, men's and kids' clothing, shoes & accessories

If you go online to sportswear brand Adidas*, you can get 'up to 50% off' selected items for Black Friday. Some discounts are for its 'adiClub' members only (which is free to join), but despite its messaging a lot of discounts are open to non-members too. When we checked on Monday 1 December, there were over 6,000 items included. As we predicted, this sale boosted on Black Friday to 'up to 60% off'.

What does ‘up to 50% off almost everything' mean?

Min discount: 20%
Max discount: 60%
Typical discount we found on ten random items: 36%

There's no code needed – the discount will be clearly marked on the item and automatically applied at the checkout.

Delivery's free for 'adiClub' members – see what else a membership gets you. Standard delivery’s £3.99 or free if you're spending over £40.

Here are some examples we spotted on Monday 1 December:

UEFA Champions League 24/25 knockout phase mini ball* ~~– £5.20 (was £13). Next cheapest, £10 at Sports Direct~~
Kids Squadra 21 presentation jacket* – £15 (was £30). Price matched at Amazon
~~Switch Move running shoes~~ ~~– £20 (were £40). Next cheapest, £27.90 at Secret Sales~~
Adicolor Classics Firebird track top* – £35 (was £70). Next cheapest, Secret Sales at £48.90
Women's NY 90 shoes* – £35 (were £70). Not found elsewhere

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.

See our Black Friday 2025 guide for all our analysis. Check Deals & Vouchers for the latest offers on now.

Expired

Across 1,000s of women's, men's and kids' clothing, shoes & accessories

If you go online to sportswear brand Adidas, you can get 'up to 50% off' thousands of items in its sale. The discount will be clearly marked on the item – no code is needed. There's no end date to this sale, but stock is likely to be limited, so go quickly if there's something you're after.

Here are a few strong examples we found when we checked on Thursday 26 June:

Adicolor backpack – £11.20 (was £28)
Men's printed polo shirt – £24 (was £60)
Women's Adicolor Teamgeist oversized tracksuit bottoms – £31.85 (was £65)

Delivery's free for 'adiClub' members – see what else a membership gets you. If you’re not a member, delivery’s £3.99, or free if you're spending over £40.

What does ‘up to 50% off' mean?

Min discount we saw: 20%
Max discount we saw: 60%
Typical discount on 10 random items: 36%

See more fashion and clothing deals.

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