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2 Current Deals

Black Friday sale

Some cheapest prices, but many deals are matched elsewhere

Online retailer AO.com* has discounted hundreds of items for its Black Friday sale. Like in previous years, it launched offers early – beginning on Wednesday 28 October, and it'll last until Tuesday 1 December.

How good is the sale? When we checked, over 750 items were included. We found some products cheapest at AO.com, though often only marginally, while many others were price-matched elsewhere – so compare prices before buying.

AO.com also has 'member prices', which can be cheaper than its Black Friday prices. Membership costs £39.99 a year, so don't sign up for one deal unless the member saving outweighs the fee, and you've checked it's still cheapest elsewhere.

Below are some (non-member) deals we spotted on Tuesday 3 November:

Cheapest at AO.com:

Price-matched elsewhere:

How big are the discounts? AO.com isn't advertising its sale as 'up to' a certain percentage off, but we checked a sample ourselves:

  • Minimum discount we spotted: 7%

  • Maximum discount we spotted: 63%

  • Typical discount based on 50 random items: 27%

Will more deals be added? We think so. Based on previous years, we'd expect the current selection to grow as Black Friday (27 November) approaches.

AO.com 'Price Match Guarantee': Its extended price-match guarantee covers purchases made from 12 October to 11 December, giving you until 23 December to claim if you spot the item cheaper at AO.com or elsewhere. From 12 December, its standard guarantee applies instead, giving you seven days from delivery to claim.

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you’re getting the best deal – don’t just take a retailer’s word for it.

See Black Friday 2026 for all our analysis. Check Deals & Vouchers for more of the latest offers.

Ongoing

Discounts on fridges, washing machines & TVs etc

Household appliance retailer AO.com has regular discounts online via its website, but you could also save money on white goods and electricals by visiting its official eBay outlet*.

All items are new and include TVs, washing machines, fridges, cookers, and dishwashers. Everything is sold with the usual manufacturer's guarantee.

Expired

AO.com Black Friday 2026 prediction*

Discounts on 100s of items, lasting about four weeks

🗓️ Predicted from Wednesday 28 October till Monday 30 November

AO.com discounts hundreds of items for Black Friday, and we predict this'll be a month-long offering, with new deals dropping throughout. Last year, AO discounted 700+ products, including a Philips air fryer for £59, a Vax carpet cleaner for £182 and a KitchenAid stand mixer for £345. Most deals we checked were price-matched by rivals, so always compare prices before buying, and look out for retailer-specific perks, such as an extended warranty.

In 2025, the typical discount we spotted was 23% off and the maximum was 56% off.

Expired

AO.com discounts on 100s of items*

Brands such as Oral-B, Dyson & Vax. Many items price-matched

Online retailer AO.com* has discounted hundreds of items for its Black Friday sale. Like in previous years, it launched offers early – beginning on Wednesday 29 October, and it'll last until Tuesday 2 December.

There are currently over 700 items included in the sale, though we reckon more deals will be added throughout November. AO.com has 'Member Prices', which in some cases are cheaper than the Black Friday price, but it costs £39.99 a year to be a member, so it's only worth it if you regularly shop here throughout the year.

AO.com has extended its price match guarantee* against other selected retailers throughout November, for any item purchased between Wednesday 5 November and Tuesday 2 December. Its price promise is normally only valid for seven days after purchase.

Below are some deals we spotted on Friday 21 November:

Price-matched elsewhere:

Cheaper elsewhere:

While AO.com isn't flagging this sale as 'up to' a certain percentage off, we did our own research and found the following:

Min discount we spotted: 5%
Max discount we spotted: 56%
Typical discount based on 10 random items: 23%

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.

See our full Black Friday 2025 analysis. Check Deals & Vouchers for more offers on now.

Martin's Money Mantras

Use them

Before spending

If you answer 'NO' to any of the following questions, don't buy.

Are you

Not skint? Ask:

Will I use it?

Is it worth it?

Are you

Skint? Ask:

Do I need it?

Can I afford it?

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.
And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.
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You shouldn’t notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How this site is financed
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